Are Empire‘s creators as lost and misguided as critics believe, or are they capitalizing on social media commentary and hate viewing?
Empire is many things simultaneously: prime-time soap opera, comedy, musical, mystery, family drama… Well into the second year and third season, the show has not quite gelled. It’s ratings are declining. The thrill is gone. The show is becoming the Zola of television with Indy 500 storytelling. Built for a young audience, the show clearly underestimates its audience. Instead of defining and cementing its DNA, the show continues to squander viewer goodwill and loyalty. Here’s hoping Empire tightens the reign before Starz’ Power cements its grip on the all important 18-49 demographic.
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